Black Sun is a consultancy that delivers inspiring communications that reach, engage and influence stakeholders including investors, employees, customers and communities.
Based in Fulham with an office in Singapore and a global client base, they want to hire three mothers from the 2to3days community to join their team across both locations. CEO, David Christopherson and 2to3days’ founder Juliet Turnbull had a meeting of minds whilst discussing why firms looking to achieve long term, sustainable value need to have a truly diverse and inclusive workforce.
David Christopherson, CEO, Black Sun PLC
I am a great fan of what 2to3days is doing and I am delighted to be working with them.
Why is the work that Black Sun does so vital in today’s climate?
The world today is faced with complex, systems-wide challenges - whether this be climate change or the fact that the world’s eight richest billionaires control the same wealth between them as the poorest half of the globe’s population. Disenfranchisement is off the ‘Richter scale’ and lack of trust both politically and within large organisations is rampant. With the advancement of technology, people like you and me now have the ability to call politicians and CEOs to account. Change is happening and it is happening fast.
Organisations have a wonderful opportunity to play a significant and meaningful role in solving these problems whilst also generating value for investors. Business is moving beyond an outdated, singular focus on shareholder value to create meaningful, long term, sustainable value to all of their stakeholders including employees, clients, local and global communities. By 2020, half of the workforce will comprise the millennial generation who are driven by a higher purpose and don’t want to work (or buy from) companies that are solely driven by making money.
Businesses need to reflect the way people want to work and live their lives.
Why is hiring brilliant mothers to join Black Sun an integral part of your vision?
I am incredibly proud of our team. We employ around 90 people from over 20 nationalities, and gender balance runs throughout our entire company. We recruit people who share our purpose, our values and our attitude towards looking after our clients.
I get very frustrated when I see talented women have their careers cut short because they have chosen to take time out to raise their family but then can’t find a way back in. These mothers are too readily overlooked by companies and present a massive missed opportunity for companies. Businesses need to reflect the way people want to work and live their lives. It’s incredibly rewarding to work with a colleague who has real ambition and help them to unlock their potential by supporting them to do work they never imagined they would do. That’s why I am a great fan of what 2to3days is doing and I am delighted to be working with them.
One of the biggest barriers to business growth is finding great talent. Digital advances allow any company to operate on a global playing field which, by its very nature, is rich in diversity in the broadest sense – along gender, generational and national lines. It’s difficult to identify and reach working mothers which is why a platform to connect employers with talented women looking for fulfilling work is so needed.
It’s difficult to identify and reach working mothers which is why a platform to connect employers with talented women looking for fulfilling work is so needed.
From your experience of working with a wide range of clients; what are the three most important qualities that women at a senior management level bring to a company both commercially and culturally?
The value women bring to a business is vast but if you’re really pressing me to come up with the three great qualities I personally admire the most, typically female strengths include:
- A natural affinity with clients and an ability to nurture strong relationships
- An innate ability to multi-task
- An alternative perspective to many conversations that enables us to make better and more informed decisions that create additional value to our clients and to the growth of Black Sun.
In your opinion, what is the value to your clients’ stakeholders of having a truly diverse and inclusive culture in the short, medium and long term?
Companies need their work force to reflect the real world. The attraction and retention of talent is one of the biggest challenges all companies face and therefore to overlook tapping into this incredibly rich talent pool is a massive missed opportunity both commercially and culturally.
What advice do you give your two sons about their role in the home and in the workplace?
To value equally the role of running the home with working - both worlds would fall apart without the two working in unison. It was my wife’s choice to be at home full time and my sons have been brought up to support and value the role she plays and we all actively acknowledge that our lives are significantly enhanced by the work she does. With work I tell them to do a job that they are passionate about and what really interests them and to be open to wherever this takes them.