Brand Genetics is a human-centred insight and innovation consultancy, that helps leading brands drive growth. Our clients include ABInBev, Britvic, Estée Lauder, Mondelez, PepsiCo, Reckitt Benckiser and Unilever.
Our deep, evidence-based understanding of what drives human behaviour – the core needs, wants, desires, and motivations – enables us to understand what people want next and identify scalable opportunities for growth.
We believe the ultimate goal of innovation is to create more positive outcomes in the world around us. So we champion ‘Positive Innovation’ – innovating with people’s happiness and wellbeing in mind – with all our clients.
We are headquartered in central London, in the vibrant Fitzrovia neighbourhood, with an office in Sao Paulo, Brazil, and plans for further global expansion.
Brand Genetics has a unique and collaborative culture, encouraging our diverse team “to be uniquely human” by celebrating and developing their specific strengths and talents. Even after 20 years, we maintain a strong start-up mentality, valuing agility, autonomy and a constant and curious quest for the new.