Australian Communications and Marketing Manager, Season of Culture 2021-22 - London

About the Department of Foreign Affairs and Trade (DFAT)

The role of the Department of Foreign Affairs and Trade (DFAT) is to advance the interests of Australia and Australians internationally. This involves strengthening Australia’s security, enhancing Australia’s prosperity, delivering an effective and high quality overseas aid program and helping Australian travellers and Australians overseas.

The department provides foreign, trade and development policy advice to the Australian Government. DFAT also works with other Australian government agencies to drive coordination of Australia’s pursuit of global, regional and bilateral interests.

About the Position

Strategic Context:

The Department of Foreign Affairs and Trade and the British Council are working together on the UK/Australia Season 2021-22 (the Season) to raise, strengthen and build cultural connections between Australia and the UK. Through the theme of ‘Who are we now?” a cultural programme will be developed and utilised to strengthen the connections and collaborations between the two countries, in particular in the context of the Global Britain agenda and the negotiation of the Australia-UK Free Trade Agreement. The season will consist of a reciprocal program between the two countries with an Australian programme planned to be delivered in the UK between August and November 2021 and a UK programme in Australia September 2021 to March 2022.

The Australian Communications and Marketing Manager, UK/Australia Season 2021-22:

The Communications and Marketing Manager works as part of a small team at the Australian High Commission in the UK (Post) dedicated to delivering the Australian programme in the UK. Reporting to the Public Diplomacy Manager, the role is responsible for managing the communications and marketing activities to promote the Australian programme in the UK. It will develop and deliver the Season’s strategic communications plan to a high standard, with a focus on external, arts sector, social media and digital channels. It will also work with key communications stakeholders at the British Council, DFAT Canberra and Post on Season-specific messaging to ensure an integrated approach, and manage the work of the PR agency contracted to deliver the Season the media campaign for the Season.

Key responsibilities of the position include but are not limited to:

  • Develop, deliver and evaluate the communications and marketing strategy, plan and messaging for the ‘Australia in the UK’ program in the UK for the UK/Australia Season 2021-22

  • Assist in the management of the appointed PR agency; lead and manage media relations activities relating to the Season on behalf of the Australian Season team

  • Develop and execute integrated communications campaigns; discover and craft valuable and engaging stories, distribute them in a meaningful and impactful way to relevant audiences and stakeholders

  • Develop, deliver and evaluate an integrated social media and digital content strategy to promote the Season, ensuring alignment with broader public relations and communications activity

  • Work closely with colleagues, Season partners and other key stakeholders to coordinate and ensure communications relating to the Season are integrated, relevant and amplified.

  • Develop written, verbal and visual content for publications, newsletters, web, external and internal briefings and social media

  • Maintain the relevant section of the Australian High Commission website for key updates relating to the Season; work with the British Council in the development, delivery and maintenance of the Season website

  • Coordinate, deliver and evaluate traditional and digital advertising campaigns to promote the Australia in the UK program, including project management and briefing relevant contractors (i.e. Graphic designer, video producer)

  • Assist with developing and implementing the engagement plan for key stakeholders including coordinating workshops and other key events, as well as developing stakeholder resources such as briefing packs and communications assets.

  • Ensure database records – for communication, activities and events – are up-to-date with accurate information

  • Contribute to the ongoing development and improvement of the organisation’s database

  • Coordinate marketing collateral and communication requirements associated with events

  • Additional support for the Season as required

Qualifications/Experience:

  • Experience in developing and implementing marketing and communications strategies to a high standard, preferably in the arts or creative industries

  • Experience in effectively managing a PR agency for a major project

  • Experience of agile working in busy, multi-focused teams who operate across different countries and time zones; a keen collaborator

  • Strong stakeholder engagement experience, with a proven ability to work with a range of stakeholders in a professional and effective manner

  • Strong communication and interpersonal skills

  • Excellent writing skills

  • High-level communication and analytical skills

  • Good IT skills and a solid understanding of digital platforms, including social media

  • Good time management and an ability to set and meet deadlines

Selection Criteria:

Please address each of the selection criteria for the role in the spaces provided on the application form. Drawing on your prior experience, please provide examples of where you have demonstrated the required competencies or transferable skills.

The word limit is strictly 250 words per response. The panel will not assess responses that exceed the word limit.

A. Proven ability to create, execute and evaluate integrated creative communications and marketing campaigns to a high standard.

B. Demonstrated experience in developing and implementing digital communication strategies and the creation of engaging digital content across a wide variety of digital platforms.

C. Excellent interpersonal and stakeholder management skills, including building and maintaining a strong network, developing relationships with the media and experience working with PR professionals and high level key stakeholders.

D. Proven ability to take initiative, work autonomously and manage time effectively; demonstrable professionalism and high degree of exacting standards.

E. Demonstrate strong judgement and problem solving skills, using initiative, expectation management and strategic thinking to address a challenging range of demands; capable of assessing and mitigating risk.

Contract: Fixed Term Contract

Part-Time: 4 days per week

Classification: LE5

Salary: £34,192 (pro rata) per annum  

This exciting fixed term contract opportunity will work as part of a small team responsible for delivering the Australian programme in the UK for the UK/Australia Season of Culture 2021-22.