B2B Senior Marketing Manager

STRYDE is a start-up with a breakthrough seismic technology, spun out of BP as a separate company. Our receiver technology may be the smallest on the market, but its track record in delivering high quality subsurface images fast and at low cost suggests it shouldn’t be underestimated.
 
STRYDE are looking for a B2B Marketing Specialist to help us steer our company brand, product messaging, content creation and sales enablement. As our first marketing hire, you will be someone who is self-motivated, confident making decisions and happy working on their own initiative across a broad gamut of marketing functions. You will love looking under the hood of how our technology works and coupling it with our Founder Story to help us find a way to turn it into compelling messaging that excites our customers and prospects.
The right person for the role will be willing to do the hands-on, sleeves-up tasks as well as working collaboratively with our Senior Leadership and Sales team to support the evolution of our overall marketing strategy.
 
This is a part time role initially with the potential to become permanent over time.
 
Role Responsibilities 
  • Help develop and execute the marketing and brand strategy for STRYDE.
  • Work closely with the all teams across the business; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
  • Develop sales messaging for STRYDE’s products and services based on a deep understanding of customer needs, product roadmap, market trends, and competitive landscape.
  • Work with product owners and technical professionals to develop content such as blogs, whitepapers, product      videos/demos, infographics, customer case studies & testimonials, etc.
  • Provide sales support primarily through account-based marketing, sales presentations, sales-enablement material, and crafting RFP responses.
  • Lead all external communications including but not limited to social media broadcasts, media engagements, newsletters, and investor communications.
  • Own website development and updates.
  • Develop a strong company brand by directing our  public facing interactions and thought leadership activities.
  • Coordinate attendance for external marketing and sales events. 
  • Support ad hoc marketing initiatives as required.

Role Requirements 

  • Exceptional B2B marketing and communications experience preferably in a broad role in a high growth, start-up environment/product and/or data company. 
  • Ability to work strategically, but also be hands-on.
  • Self-starter who can direct budget and resources while also functioning as a strong individual contributor.
  • An analytical mindset to understand the      technology behind both the customer need and the solution but be able to communicate in ways where the audience will not require deep technical understanding to appreciate the message.
  • Ability to synthesize insights and complex ideas into simple succinct narratives
  • Portfolio of written content (including but not limited to: presentations; case studies; whitepapers; research; blog posts or other written copy)
  • A high EQ, natural ability to build rapport with many different people quickly; convey expertise with the humility to accept feedback and others’ points of view in a highly collaborative environment
  • Excellent verbal and written communication skills in English + Russian/Mandarin (not mandatory);
  • International marketing experience is a plus.