Competitor Intelligence Senior Analyst

#WeAreEDF and are leading the transition to a cleaner, low emission electric future, tackling climate change and helping Britain achieve net zero.   

The Insight team’s key purpose is to provide actionable insight to help make more customer-led decisions and improve customer and commercial outcomes.

This role will be key to ensuring the Insight team take a 360 view of our organisations; markets, customers, competitors and megatrends; to promote greater ‘outside in’ thinking across EDF, to guarantee opportunities are identified and developed at pace.

This is a pivotal role within the team, collaborating with multiple stakeholders across the business including; Customer Experience, Sales, Brand and Marketing, to maintain our competitive advantage in the energy market.

The successful candidate will: 

• Provide critical, systematic insight on EDF's competitors, providing intelligence which will both inform decisions to drive growth and de-risk strategies.

• Define and provide deep and regular competitor intelligence (CI) desk research on competitors’; products, propositions, marketing communications strategies and their customer journeys.

• Create compelling MI output; competitor intelligence guides, sales support tools and playbooks to support our go-to approach for acquisition and retention activity.

• Identify and assemble competitor intelligence across multiple data sources including; BEIS, Ofgem data, Cornwall Insight, competitors’ websites, press releases, social listening tools (BrandWatch, Brand Total), Commetrix and Signal Media.

• Regular, well-structured CI reports including; product side-by-side analysis, identifying and regularly keeping up-to-date points of difference, proposition analysis, marketing strategy and market share context.

• In addition to reporting, the role is accountable for delivering ad hoc competitor and market analysis, working alongside our primary researchers and analysts.

• Collaborate with team members to create a quarterly portfolio of recommendations; to provide actionable insight to help make more customer-led decisions and improve customer and commercial outcomes.

• Collaborate with SMEs (Subject Matter Experts) across the business, including; Customer Experience, Sales, Brand and Marketing on more technical assessments of competitors.

• Partner with our primary researchers and analysts across ad hoc deep dive insight projects, which require specific competitor intelligence context.

• Partner with team members to deliver synthesised competitor intelligence, data analytics and primary research results, where required.

• Ensure competitor intelligence is timely, trustworthy and actionable, to drive decisions across the business.

• You will be a highly skilled desk researcher / analyst; with a flair for synthesising multiple secondary research sources into succinct and well-designed reporting output for senior stakeholders.

• A commercially minded, self-starter with excellent deck creation and report writing skills. 

• At least 5 years of competitor intelligence / desk research experience either in a strategic planning, product or marketing environment.

• BA, BSc. or equivalent experience preferred.

• Proven ability to analyse existing and new products, marketing activity, megatrends and translate this information into actionable intelligence in the form of succinct reports and toolkits.

• Excellent presentation, oral and written communications skills.

• Demonstrated ability to work confidently in a matrix environment, across various business units.

• Strong interpersonal skills and great team player.

• Strong knowledge of the energy market and industry data source is highly desirable.

• Knowledge of Insight platforms beneficial e.g. social listening tool (Brandwatch, Brand Total) and Commetrix.

We offer a competitive salary and benefits package, including a pension scheme, a wide range of flexible benefits to suit your lifestyle, and the opportunity to earn bonus. 

These roles are advertised on a full-time/part-time basis as standard with the opportunity to discuss flexible working arrangements.