Content Marketing Manager

  • Location:

    United Kingdom

  • Sector:

    HR & Recruitment

  • Job type:

    Contract / Interim

  • Salary:

    £35,000-£45,000 FTE

  • Contact:

    Jo Houghton-Ross

  • Contact email:

    jo@2to3days.com

  • Published:

    17 days ago

  • Expiry date:

    21/08/2020

  • Client:

    2to3days

  • Hours per day:

    Flexible

  • Work preference:

    Home

  • Days per week:

    Flexible

The Company

2to3days is a purpose-led company whose mission it is to advance women’s equality at work through the power of flexible working. We are building and nurturing the UK’s largest online community of highly capable women who want to pursue their careers working flexibly for progressive companies, who put diversity and inclusion at the heart of their recruitment. 

The Role

This is a new and pivotal role to the growth of 2to3days. You will be joining our digital marketing team and working closely with the sales team.

The role involves a combination of being able to write meaningful and persuasive copy to our B2B audience, growing and managing our content partners and coordinating and helping guide the content created by our clients.

Responsibilities

  • Develop and maintain a comprehensive content plan in line with business goals,across all our channels (incl. Blogs, long-form evergreen content, infographics, white papers, webinars, case studies, newsletters, videos etc.).

  • Source and manage suitable external content providers. Build and maintain relationships with new and existing external content partners, in line with the content planning.

  • Engage the 2to3days community of women and employers to source and compile content.

  • Prepare, write and publish a combination of internally driven content and opportunities spotted from elsewhere, including what is in the press.

  • Create and distribute press releases to relevant news desks, publications and journalists.

  • Recommend, develop and manage the re-use of marketing collateral across multiple media e.g. blogs which can be turned into video, webinars which can be cut into short vignettes or blogs.

  • Review material and identify core facts/content for use in an infographic, and subsequently manage the production and publication of infographic materials. 

  • Spot opportunities for new initiatives, campaigns, propositions or messaging and make recommendations for approval.

  • Shape and implement campaigns for testing new propositions.

  • Write Award submissions

  • Structure and storyboard blogs / videos, then write blogs or the pseudo script for video.

  • Support Juliet to increase her exposure as a thought leader

  • Support Head of Digital Marketing with product roadmap for content marketing.

  • Work closely with the wider Digital Marketing team to create and implement integrated strategies.

Skills and Knowledge

  • A great B2B  content writer – able to produce appealing and engaging content for the reader/viewer/listener, which is grammatically correct and of a very high standard.

  • Outstanding ability to take great copy and convert for using across a variety of digital platforms including webinars, podcasts as well as social channels.

  • Understanding of SEO and content marketing

  • Knowledge of marketing, digital and social channels

  • Proficient use of Word, Excel and PowerPoint, plus have the ability to quickly learn / adopt new technology

  • Well organised and able to shape plans from brief outlines.

  • Strong analytical skills.

  • Able to manage multiple priorities and demands, with a hugely variable timetable.

  • Able to quickly understand the products and services of the business and be willing to learn more about our market.

  • Great relationship builder, influencer and collaborator.

  • Ability to understand the bigger picture and prepare meaningful plans which align with the big goals.

  • Competency in the use of WordPress is an advantage.

  • Competency in Adobe Creative Cloud (in particular InDesign) is an advantage.

Experience

  • It is essential that you come from an editorial background in the form of either PR, Internal communications or journalism with a focus and/or demonstrable interest in flexible working, women’s equality at work  and cultural transformation. 

  • Experience in digital content writing and content management 

Attributes

  • Comfortable and confident in taking full ownership of delivery – from concept/ideas through to delivery.

  • Self-starting, enthusiastic and motivated to just “get on with it” without being chased and thinking ahead.

  • A passion for flexible working and women’s equality

  • An ideas person, pro-actively suggesting and preparing new marketing content.

  • Comfortable with ambiguity yet highly organised

  • Willing to learn new tools and techniques.

  • Commercially focussed.

  • Ability and capacity to grow in the role as the business evolves.

Hours

We expect this role to take 20 hours per week over 5 days. We have a flexible working style and focus on delivering results (on time and to high standards) rather than it being a fixed set schedule per day. We are happy to agree to a work schedule that suits both you and us.

This role has the potential to extend in future, so increased hours in future are a distinct possibility – the capacity to increase hours as the role demands and business evolves is therefore desirable.

Location

Predominantly working from home like the rest of the team, with monthly team meetings in Wandsworth, London. Commutable distance from Wandsworth is desirable.

Remuneration

This role is initially on a self employed contract basis. FTE salary £35,000-45,000 per annum.

To apply:

Click on the apply button below and upload your CV and covering letter. Please also email some examples of your written work to jo@2to3days.com