Digital & Brand Marketing Speclalist

  • Location

    Edinburgh

  • Sector:

    IT

  • Salary:

    Salary at interview

  • Published:

    7 months ago

  • Expiry date:

    2018-04-28

  • Client:

    #

The Digital and Brand Marketing Specialist will be responsible for:

  • Developing and implementing SnapDragon’s Marketing Plan – on and off line.
  • Working closely with the sales team to ensure alignment and shared objectives. 
  • Word-smithing for marketing and PR activities including media and case studies. 
  • Overall management of the website, including management and training of website’s live support team and content management. 
  • Day to day social media management.
  • Managing PR/marketing activity around trade shows/events/exhibitions/speaking opportunities and seeking out relevant opportunities.
  • Supporting the team at events such as these, including attending and developing relationships with key media both in the UK and overseas.
  • Organising photoshoots, case studies, videos etc.
  • Keeping media files up to date, ensuring relevant links are shared in a digital format.
  • Attending training events to keep up to date with current trends.
  • Assisting in the identification of brands with counterfeit issues for new business targeting
  • Providing administrative support where appropriate and necessary

Specific skills/experience required

  • You have proven experience of building a brand through digital channels and delivering a successful digital strategy.
  • You have knowledge and experience of SEO in terms of navigation and content impact.
  • You have excellent oral and written communication skills, and a high level of proficiency with Microsoft Office suite.
  • You will ideally have an interest in branding, and desktop publishing prowess and familiarity with Adobe and other design/publishing suites.
  • You may have experience working in an international team, and may have language skills.

Specific qualifications required

  • You will have a relevant marketing/digital marketing/media degree and proven work experience, either in-house or through an agency.

Personal characteristics and attitude

  • You are personable, reliable, and self-motivated, with meticulous attention to detail and a can-do attitude.
  • You are a creative thinker, proactive, efficient and able to prioritise and multi-task, with a strong work ethic.
  • You are flexible, mature and approachable, willing to suggest and take on additional tasks to meet business imperatives.
  • You are a great team player, willing to develop and maintain positive working relationships with others.