Employer Branding Social Media Manager - FTC

An opportunity to join the team responsible for designing PwC’s employer branding campaigns to help attract top talent into our business. We’re looking for an experienced Social Media Manager to own and manage our UK Careers and Global Careers social media platforms. This role is a 9-12 month FTC maternity leave cover, based in our London office.

You will manage the strategy and the day-to-day running of our careers social media accounts, creating content and reporting on campaigns.

About the team

We’re the team responsible for leading the design and execution of our employer branding campaigns. We create recruitment attraction campaigns that are distinctive, consistent and aligned to our recruiting and brand strategy. Our campaigns are externally facing and frequently high profile. We also lead and manage internal talent marketing campaigns – building and managing content on our internal careers website and employee referral marketing programme.

Key Responsibilities

You will

• Work on a variety of recruitment campaigns - ranging from school leaver and campus campaigns, through to experienced professional sourcing

• Manage the annual strategy and day to day running of our existing careers social media accounts Facebook, Twitter, YouTube, LinkedIn, Instagram and an internal employee advocacy tool. Including any additional channels we may create.

• Hold full responsibility for our careers social media presence and messaging, including responding to questions posted via the accounts.

• Lead and manage a social media editorial calendar across all our business areas and all entry routes. Scheduling content across all social media channels

• Create our social media visual preference and write content for both PwC channels and for PwC people to post.

• Be responsible for managing the careers Social Media budget planning and buying.

• Lead all careers Social Media campaign design and measurement of performance. Providing full analysis of the return of each channel and provide stakeholder reporting

• Manage all content creation - including messaging and graphics for the careers social media channels. Including use of PwC brand ambassadors to create unique and compelling messaging.

• Be experienced with social media listening, and able to learn from the activity to provide insight into our social media strategy

Essential skills

• Must have experience in running social media campaigns

• Used to working with a large stakeholder group to create content calendars, gain content approvals and create campaign documents and reports.

• Experience creating marketing videos either in house or via a video marketing agency.

• Experience in recruitment marketing campaigns and attraction from school leaver, through to students and experienced professionals.

• An in depth knowledge of different social media sites and keep abreast of changes.

• Be able to launch a campaign from strategy through to execution.

• Experience in working with social media measurement platforms including Social Studio, Tweetdeck, Facebook Creator Studio, Hootsuite etc

Relationships

• Day to day relationships within the Employer Brand team. In particular the Digital and Website Senior Manager, and Recruitment Marketing Campaign Managers.

• Managing the work-load of the Social Media Assistant

• Building strong relationships across the wider workforce of the future community will be essential in being successful in the role.

• Work with our internal and external PR team, to support our recruitment objectives.

Previous experience

• Experience of working with a complex brand and guidelines to create assets directly as well as commission them from internal and external agencies.

• Experience in managing a marketing budget for paid social media advertising.

• Experience in using Photoshop to create graphics and assets.

• Experience in content shattering existing content and assets for use on social media

• Experienced in marketing tracking and reporting.

• Experience in reporting and interpreting campaign data to increase engagement and reach and understand value and return on investment