Head of Marketing

  • Location

    London

  • Sector:

    Retail

  • Job type:

    Permanent

  • Salary:

    £52,000 - £75,000

  • Contact:

    Kate Lindsay-Fynn

  • Contact email:

    kate@hurstoneliot.com

  • Job ref:

    CW-KLF

  • Published:

    2 months ago

  • Expiry date:

    2019-09-04

  • Client:

    #

Luxury / bespoke furnuture design brand based in London and Sussex is looking for a Head of Marketing, likely 2 days p/w, to lead on all aspects of marketing across the firm. This is a substantial and varied role, with a breadth of focus from strategy to delivery. 

The Head of Marketing will be responsible for delivery of:

  • The development and execution of the long-term marketing strategy and ownership of all marketing activities
  • The promotion of an exciting and integrated communications campaign, with a focus on raising the brand’s presence with potential customers (corporate and private)
  • Ownership of the firm’s external messaging
  • The promotion of the firm as a significant and well-respected brand in the UK and EMEA design, retail and interior design communities.
  • To Liaise with Sales Agents to confirm marketing campaign, brand representation and customer base aligns with sales strategy.
  • Preparation, management and presentation of monthly, quarterly and annual budgets for the marketing department.
  • Setting specific, measurable, attainable and realistic plans to achieve the goals and ambitions of the company.

Key day-to-day responsibilities:

  • Responsibility for all marketing activities (including media coverage, events, strategy, PR)
  • Interaction with the founder on new product development and collection updates
  • Responsibility for leveraging, developing and maintaining third party relationships with a focus on brand positioning, presence and sales.
  • Creation of content marketing and production of press releases and social media posts across all company activities
  • Responsibility for all the sponsorship activities of the firm
  • Management of social media channels, including LinkedIn, Instagram and Twitter
  • Management of website and all digital and print marketing materials
  • Management of interactions with media organisations

Relevant experience:

  • A background in luxury or interior design PR or marketing
  • Demonstrated ability to think strategically about marketing and communicate thoughts and ideas professionally and concisely.
  • Experience of crafting and delivering high quality and thought-provoking events or participation in high-end exhibitions
  • Demonstrated ability to understand, manage, and interact with social media channels
  • Demonstrated ability to write high quality and concise marketing materials including editorial.
  • Demonstrated ability to conceive, build and execute successful marketing campaigns
  • Demonstrated ability to build and maintain contacts within the relevant industry to further the ambitions of the company as well as generate new contacts.

Compensation:

  • Competitive, depending on experience and initially on a day rate basis