Marketing and Communications Manager

  • Location

    Leatherhead

  • Sector:

    Education & Academia

  • Job type:

    Contract / Interim

  • Salary:

    Daily Rate approx. £300 dependent on experience

  • Contact:

    Michaela Abraham

  • Contact email:

    michaela.abraham@thpt.org.uk

  • Job ref:

    HS001

  • Published:

    about 1 month ago

  • Expiry date:

    2021-12-04

  • Client:

    #

We are seeking to engage a Marketing and Communications Manager on a zero hours contract in the first instance to lead and deliver the Trust’s marketing and communications strategy across its secondary, primary, and special schools, increasing student recruitment and strengthening colleague and community engagement for a fast-growing Multi Academy Trust based in Surrey.

The role of Marketing and Communications Manager is a newly created role and will be responsible for:

  • Implementing targeted marketing campaigns in schools to attract new students to the Trust’s schools in main years of entry and existing year groups (direct, digital, PR and advertising). 
  • Providing dedicated support to our schools to support their marketing and communications plans, prioritising resource to provide support to those schools with the greatest requirements.
  • Supporting schools’ parental communication plans to reach and engage with their school communities.
  • Corporate communication creative and production (digital and print).
  • Brand management and governance.
  • Sharing best practice and ideas within the marketing and communications team to drive improvements across the Trust.

This role will be a combination of on site and remote working.  

The daily rate will be approx. £300 per day dependent on experience. 

Please send your CV to recruitment@thpt.org.uk 

For more information regarding working within The Howard Partnership Trusts and what we can offer please visit:

https://www.thehowardpartnership.org/Careers/

Employment is subject to a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS).

The Howard Partnership Trust is school is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

Our Vision is to excel at ‘bringing out the best’ in young people of all abilities and aptitudes, and so increase their life chances for their future success and fulfilment.

Job Profile 

BACKGROUND

The Howard Partnership Trust is a network of unique and diverse academies, committed bring out the best in our students by providing a rich experience both within and beyond the classroom.

This will enable all our young people to thrive personally and academically, overcome challenges and make a positive contribution to society.  THPT is currently one of the largest and strongest performing MATs in Surrey with over 7000 pupils in four secondary, six primary academies and two special schools.

We have a long-standing tradition of highly effective partnership working developed from the first federation of Surrey Schools, originally formed in 2007 at the request of the DfE and Surrey Local Authority.

The distinctive feature of THPT is that the schools within our MAT all retain their own unique features in order to meet the needs of the communities which they serve.

However, the vision and values that underpin the schools are rooted in the same guiding principles: namely to ensure that a first-rate education is provided through consistently high-quality teaching which facilitates excellent learning within an inclusive, caring, vibrant environment. With this shared ethos, our vision is that we all aim to ‘Bring out the best’ in our students, of all abilities and backgrounds, and so increase their life-chances.

In addition to the special schools that have recently joined the Trust, the inclusive ethos of THPT is further strengthened by 5 Special centres attached to mainstream settings; 4 COIN (Communication and Interaction Needs) Centres, and one Visually Impaired Centre.  A further Free School special school is due to open in 2022/23.

As a group of schools, we offer outstanding professional development for all partnership colleagues resulting in highly qualified and experienced staff who are caring and approachable, and expertise from our business support departments.

THPT continues to be asked by the Local Authority and DfE to work with other schools with on-going development of effective partnerships across both primary and secondary phases to help raise standards of student achievement throughout Surrey.  We believe such partnership activities help our schools to be even more successful by building upon our existing excellent practice and so remain at the 'cutting edge' of education.

KEY RESPONSIBILITIES

The role of Marketing and Communications Manager is a newly created role and will be responsible for:

  • Implementing targeted marketing campaigns in schools to attract new students to the Trust’s schools in main years of entry and existing year groups (direct, digital, PR and advertising). 
  • Providing dedicated support to our schools to support their marketing and communications plans, prioritising resource to provide support to those schools with the greatest requirements.
  • Supporting schools’ parental communication plans to reach and engage with their school communities.
  • Corporate communication creative and production (digital and print).
  • Brand management and governance.
  • Sharing best practice and ideas within the marketing and communications team to drive improvements across the Trust.

Marketing planning and delivery

  • Gaining a thorough knowledge of all school activities in order to be able to maximise opportunities for effective marketing and communication.
  • Developing, improving and delivering each schools’ marketing plan to attract new students to the Trust’s schools (main years of entry and existing year groups), build community advocacy and build a strong employer brand across digital, print and event channels.
  • Using research programmes run centrally to determine key audience insights to influence marketing strategy.
  • Supporting the production of pupil number projections to determine marketing prioritization decisions and support school financial planning.
  • Monitoring and tracking marketing effectiveness across all channels to optimize the channel mix and track ROI.

Management of brand

  • Ensuring all schools’ and Trust channels and assets are to brand standards.
  • Be the main point of contact for schools for all queries regarding Trust and school branding.
  • Ensuring that all communications from the Trust and its schools reflect consistently high standards and consistently use our organisational key messages.
  • Working with the Trust’s designer to deliver high-quality branded content.

Corporate communications & Public Relations

  • Leading the design and production of a range of high quality digital, video and print materials for schools and the Trust.
  • Overseeing key awards and speaking programmes for Trust submissions and providing ad-hoc event management support.

Digital

  • Managing and maintaining schools’ social media profiles, helping schools create and manage content.
  • Developing schools’ web content and helping schools manage their sites.
  • Using analytical tools to report and improve social media and web performance.

Financial management

  • Ensuring that marketing budgets are tracked and reported each month for secondary schools.

PERSON SPECIFICATION

Qualifications:                                 Educated to degree level or equivalent

Experience:                                     A talented marketing and communications professional with demonstrable experience ideally in the education sector.

Knowledge, Skills & Abilities      Strong commercial acumen – the ability to translate organisational strategy into prioritised marketing and communications plans that deliver clear and measurable outcomes.

Exceptional stakeholder management – a relationship builder with the ability to influence at all levels.

Hands-on - the ability and willingness to work at an operational level to drive change and results.

Creative – an exceptional storyteller and writer with a proven track record in delivering impactful, creative campaigns.

Proven project management expertise - experience of creating and delivering complex projects to plan and to budget.

Demonstrable experience of creating, delivering, and evaluating successful communication strategies

Exceptional copywriting skills and the ability to write and edit engaging, precise content for a broad range of channels and audiences.

Experience of implementing and managing internal communications channels. 

A track record of planning and managing the organisation of hig