Marketing Executive

Can you make a difference to the lives of thousands of young people? Do you want to develop your career within a multi-award winning social enterprise?

What We Do

MeeToo Education is a social enterprise. Our mission is to provide mental help to everyone, everywhere. Our first product is MeeToo, a multi-award winning mental help app which provides pre-moderated, anonymous peer support to young people aged 11 - 26. MeeToo has 45,000 registered users and is featured on the NHS Apps Library. In response to growing concerns about teacher mental health we launched the MeeToo Connect app for education professionals in February 2021. Both apps integrate the latest psychological research into digital peer support, a scalable social interaction which promotes recovery, self-esteem and mental and physical wellbeing. 

Both MeeToo and MeeToo Connect are anonymous, which makes it easier to be honest and ensures inclusivity; 40% of our users are boys who are notoriously difficult to reach. The peer support model makes the apps scalable, and they are fully pre-moderated by humans, making them safe. Our apps provide emotional support to people who are worried, anxious or dealing with more severe mental health issues such as eating disorders, self-injury, depression or suicidal ideation. In May 2020 we launched the MeeToo Directory which promotes the best services, apps, books, videos and products available to help young people manage their mental health and wellbeing. 

In a recent survey of 1,000 MeeToo users 94% found MeeToo helpful and 92% said that anonymity made it easier to be open about their issues. 98% confirmed MeeToo is a supportive community and 91% found that helping others helped themselves to feel better. 

MeeToo is an alumni of Teach First’s Innovation Programme and the NHS Digital Health.London accelerator, and was named one of the 100 UK Digital Leaders in 2020 and won two AbilityNet Tech4Good Awards and two Mayor of London awards in 2019. MeeToo has been featured by The BBC, The Times, The Guardian, and Forbes Magazine. We will represent British social enterprise at EXPO2021.

Why We Do It

Early intervention scalable mental health support solutions are desperately needed because one in six young people has a diagnosed mental health condition (MHCYP, 2020), one in four teenagers self-harms (MCS, 2020) and suicide is a leading cause of death (ONS, 2020).  75% of adult mental illness begins by age 18 (Kessler, 2005). Although 20% of young people with mental ill health wait more than six months to receive care from a specialist (Mandalia, 2018), £45m a year is wasted through missed CAMHS appointments (Children’s Society, 2017).An app is the obvious delivery mechanism for youth mental health support because 90% of young people own a Smartphone (Ofcom, 2015).

Your Role

Your role as Communications and Marketing Executive will be to grow awareness of the MeeToo mission and exponentially increase brand awareness. MeeToo Education is a young, fast growing company with highly altruistic values. We have bold ambitions for expansion over the next five years. By joining us at this early stage you will be in a position to develop your career as well as improving the lives of millions of people around the world. This is your opportunity to make a real difference and be recognised as a future leader in marketing.

Job Description

The primary purpose of this role will be to research, develop, implement and manage marketing strategies and press communications for MeeToo and MeeToo Connect.

You will: 

  • Lead development of the marketing plan in collaboration with the Co-CEOs.

  • Develop new initiatives to drive PR exposure and ensure that MeeToo has a consistent media presence on topics relating to mental health, wellness, young people, education, digital health and innovation.

  • Research, develop, implement and manage marketing and sponsorship opportunities to increase awareness of the MeeToo mission and the MeeToo brand.

  • Manage social media communications and ensure consistency across all platforms in line with the marketing plan.

  • Plan, execute and monitor social media advertising campaigns on Twitter, Instagram, Tik Tok and YouTube.

  • Ensure all PR and communications are communicated internally and approved by Co-CEOs before release.  

  • Liaise with our external press agency to ensure that no press opportunities are missed.

  • Support projects involving outsourced marketing and advertising.

  • Report communications activity on a monthly basis ensuring key targets are being met.

  • Monitor outputs and measure impact and communicate results across the business.

Person Specification

Essential experience

  • Degree in sales and marketing, or equivalent

  • Experience in professional marketing and PR 

  • Demonstrable copywriting skills across a variety of media

  • Excellent copy checking and proofreading skills

  • Use of a CRM

Desired experience

  • Experience working in the mental health sector

  • Experience working in the education sector

  • Experience working in a tech startup

Personal Attributes

  • Sets high personal standards  

  • Flexible, proactive, creative and innovative

  • Highly organised, able to work independently, and thrives under pressure of deadlines

  • Attentive to detail

  • Confident self starter who is excited to be working in a small company that is experiencing rapid growth 

  • Collaborative team-worker

  • Excellent communication skills

  • Strong interpersonal skills, able to build a rapport with everyone from customers to suppliers to journalists

  • Values aligned to the MeeToo organisation

  • Support our ambition to provide our users and customers with a service that is safe, supportive, educational, inspirational, creative, empowering and engaging. 

  • Strong interest in digital media and keeps abreast of marketing activities and new developments in the industry

What We Offer

  • A competitive salary and the ability to grow into a leading position of a multi-award winning social enterprise.

  • Direct impact on our mission to improve the health and happiness of young people.

  • A rare chance to work in a tech focused social enterprise.

  • Work alongside a highly creative and ambitious team.

Working Hours, Location and Travel

  • We are happy to consider candidates for both full and part time.

  • You can choose where to work, providing you meet your targets and ensure full collaboration with the rest of the team at MeeTwo. However, for remote workers there is no remuneration for commuting to internal meetings in London.

  • A desk can be provided at our Waterloo office if preferred (coronavirus permitting). 

  • Internal meetings take place either at our office near Waterloo, London or Spitalfields, London.

  • Business expenses are covered.