Marketing Manager - London - 12 month Fixed Term Contract

About Sales & Marketing

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure

  • We innovate every day

  • We are inclusive by default

  • We deliver commercial impact with purpose

  • We tell stories that inspire

Who we’re looking for

PwC is looking for a marketing manager to join our regional marketing team focusing on the London region.

The Marketing Manager will be responsible for engaging with local leadership and staff, to position PwC in the regional market and create relevance for specific groups of buyers, with the aim of converting market profile into revenue. The role reports to the Head of Regions Marketing and the Sales and Marketing Business Partner for London, to ensure that they are delivering against strategic and commercial priorities for the region.

The Regional Marketing team forms part of the UK Marketing and Brand team which is a large multi-disciplinary team covering all aspects of our business from Lines of Service, Industries, Regions and One Firm as well as our Marketing Centre of Excellence.
The Marketing Manager for London will be responsible for delivering, tracking and measuring integrated marketing campaigns, programmes and activities to clients located in this specific geographic area.

Primary responsibilities include;

  • Liaising with local leadership and the Sales and Marketing Business partner, to understand the local market dynamics and relationships and networks.

  • Working with Head of Regions and regions marketing team to increase collaboration and coordination in regional marketing activity.

  • Working collaboratively with the Head of Regions, Marketing Centre of Excellence and others to deliver best-in-class campaigns.

  • To plan and execute marketing activities, in the London geography, with the aim of developing deeper client relationships, generating leads and building the profile of PwC in the local area.

  • Working with Communications, Community Affairs and Recruitment to integrate and position PwC holistically in the region.

  • Managing third party relationships relevant to our marketing activities.

  • Monitoring and optimising campaign performance, using marketing automation where relevant

  • Developing strong expertise in all aspects of Marketing Cloud and implementing best practice.

  • Stakeholder management across major campaigns

  • Reporting, data management and insights on campaign performance and strong budget management

  • Ensuring that marketing and brand compliance policies and procedures are followed at all times

  • Working with the local Sales Team members to increase engagement with our priority clients and private business clients through effective marketing activities.

The candidate will be based in London, with occasional travel elsewhere.

Skills & Experience Required
  • A passion for marketing and a curiosity to learn new things and challenge ways of working

  • A mind-set which demonstrates a comfort with testing, learning and optimising

  • Good understanding of how to bring creative ideas and the right channel mix together to reach a target audience

  • Proven experience of developing and delivering multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI

  • Clear communication skills

  • Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups

  • Commercially strong, offering insight into how to create lead generating B2B campaigns

  • Strong influencing skills to challenge the status quo

  • Experience of Marketing Automation systems would be very advantageous