Marketing Manager - Part Time

The Department and role purpose

:

Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:

  • prospective applicants to our programmes of study;
  • potential partners in teaching and research;
  • current and potential collaborators in business and industry;
  • current and future alumni;
  • potential employers of our graduates;
  • national and international policymakers and influencers.
  • The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally.

    The purpose of this role is to provide marketing support to the Faculties, Professional Service Departments and the Colleges across the University, supported by responsive and expert marketing and communications delivery.

    The role is part of the Marketing and Communications Office and will report directly to the Senior Marketing Manager (Business Partnering) and will also have a close working relationship with relevant local Executive teams. The responsibility of the Business Partnering function is to develop relationships with, and support its internal clients (professional staff and academics) from across the university to meet the objectives as set out above, through the provision of marketing expertise and delivery of targeted marketing campaigns and support.

    To achieve this, the Marketing Manager (Business Partnering) will establish strong working relationships with their clients from across the University and work collaboratively with the wider Marketing and Communications Office, utilising expertise to develop and deliver, amongst others:

  • marketing our programmes to, and assisting with the targeted recruitment of home and international students in defined markets;
  • promotion of the University brand, academic research, relevant rankings and USPs to multiple stakeholders and influencers locally, nationally and internationally;
  • proactive management of the University’s global reputation through engagement with key audiences – both internally and externally
  • The role-holder will work within the Marketing and Communications Office in collaboration with:

  • Other colleagues in the Marketing and Communications function.
  • Other colleagues within Faculties/Professional Services and Colleges.
  • Core responsibilities:

  • Provide a professional marketing management service. 
  • Implement changes to the design and development of service processes, techniques and deliverables for one or more service strands or project streams.
  • Provide specialist expertise and support with complexity of data and information sources, interpretation and analysis.
  • Contribute to development of operational service activities to ensure excellence in the stakeholder experience.
  • Collect and analyse stakeholder feedback to help define needs and requirements and the design and planning of services.
  • Internal and external relationship development and partnership working, networking and participation to engage and influence future services and the University reputation. 
  • Identify and design activities to meet learning objectives and outcomes.
  • Deliver training, teaching and/or development delivery for stakeholders.
  • Maintain an awareness of current policy for University business goals such as widening participation and access, and provision of advice using specialist knowledge.
  • Contribute to and lead business meetings, working groups and sub-committees at departmental and operational service levels.
  • Responsible for managing small budgets for consumables and some capital items, keeping records and processing invoices. 
  • Role responsibilities:

  • Provide management for stakeholder service areas and/or processes ensuring a high-quality and timely service to all stakeholders, including prospective, existing and past students and staff.
  • Contribute to operational leadership teams and decision making to shape the nature and level of support services.
  • Analyse service data and provide reports to Service Heads making recommendations for improvement as appropriate.
  • Provide proactive and comprehensive input and support to Head of Services, School and/or Department to achieve strategic and operational priorities.
  • Provide advice to stakeholders in relation to University, School and or Department policy, procedures and regulations.
  • Ensure the review and improvement of systems and procedures in line with University, School, Department or unit frameworks.
  • Distribute service information and provide advice to stakeholders regarding compliance and regulations.
  • Ensure regulations and procedures are updated to take account of internal and external changes.
  • Coordinate and oversee committee working and deal with complaints.
  • Provide training and/or instruction to stakeholders.
  • Awareness of the external environment and sector best practice to support high quality services.
  • Work with the respective Heads of Faculties/Departments, Professional Service Departments and the Colleges to develop marketing and communications plans that support objectives.
  • Produce marketing collateral, run media and social media campaigns and maintain local web presence using the tools, toolkits, training and support provided by the central Marketing and Communications team.
  • Prioritise local objectives in alignment with strategic priorities enabling demand management, ensuring central MarComms functions can deliver support in a more strategic and proactive fashion.
  • Any other reasonable duties.
  • Specific role requirements

  • The role is based in Durham but travel in the UK and, where appropriate, overseas, will be required to deliver projects, take part in training and to build and maintain networks.
  • Will be required to provide support for the University’s Major Incident Response Plan and major reputational incidents during and out of office hours, including participating in a 24/7 on call rota arrangement. 
  • Some out of hours / evening and weekend work will be required to deliver projects and build and maintain networks.
  • Working Arrangements

    At Durham we recognise that our staff and students are our greatest asset and we want to support the health and wellbeing of all. Hybrid working supports this ethos and provides many benefits to our colleagues, including empowering people, where their role allows, to work in a manner which is more suitable for them, whilst encouraging our commitment to environmental sustainability.

    Depending on the needs of the business and the job role, Durham University is piloting hybrid working for all Professional Services colleagues in the academic year 2021/2022, which may include the opportunity to work both on and off campus and to flex working hours. If appointed to the post, your line-manager will discuss the specific arrangements with you. Any hybrid arrangements are non-contractual and may change within the pilot and when the pilot ends.

    This post is part time, hours per week. Appointment to this post is fixed term for up to 12 months to cover the substantive post holder’s maternity leave and is not anticipated to be extended.

    Reward and Benefits

    To support the delivery of the University's People Strategy to attract, retain and reward the very best, we offer a fantastic range of rewards and benefits to our staff, including:

  • 30 days annual leave, plus 4 customary days and 8 bank holidays (pro-rata for part time) and the option to purchase additional leave;
  • Automatic enrolment into a pension scheme;
  • Corporate and local discounts;
  • Wellbeing resources and discounted health benefits;
  • Health discounts on sports and activities at Maiden Castle Health and Activity Centre;
  • Reward and Recognition Schemes;
  • Personal and career development;
  • And SO much more, with further information available here
  • Essential Criteria

  • Excellent oral and written communication skills and the ability to develop excellent working relationships both internally and externally
  • Strong interpersonal skills including motivational, negotiating, influencing and networking.
  • Proven IT skills, including use of Microsoft Office and web and social media.
  • Educated to degree level (or equivalent experience).
  • Continuing professional development required to maintain professional recognition.
  • Professional practitioner with knowledge and expertise used to contribute to the delivery and development of services, events and activities within the organisation.
  • Experience of implementing policy and procedures and involvement with future changes for a service area.
  • Experience of providing specialist advice and guidance to a range of customers and colleagues, including more senior colleagues. 
  • Awareness and understanding of the activities, objectives and strategic direction of the University, both current and future.
  • Well-developed knowledge of systems and services for own area.
  • Experience of developing innovative solutions and practical implementations for strategic change.
  • Desirable Criteria 

  • Knowledge and experience of ensuring compliance with regulatory and organisational policy and guidelines.
  • Breadth of vision gained from extensive experience in field of expertise.
  • Demonstrable ability to provide specialist advice and influence others at operational and strategic levels.