As a Marketing Manager, you will work with and support the Head of Marketing – Pay360 & Specialist Services and key Industry stakeholders to implement the strategies and marketing plans for Customer Experience Division, across all target industries, including campaigns to build brand profile and demand generation, working with the business units and GTM team to incorporate relevant CVP propositions and capabilities into campaigns.
You will build supporting creative campaign content and thought leadership, work closely with central campaign team and channels teams (providing the liaison point between division, business unit and central support) in order to ensure implementation and optimisation of campaign activation. You will oversee campaign activation and monitor reporting to ensure results remain consistent to targets and will provide support in provision of Industry performance reporting, metrics and ROI monitoring.
Job title: Marketing Manager - Part time/30 hours per week
This is a part time role.
Location -home based/flexible location
What you’ll be doing: Supporting Head of Marketing with implementing marketing strategies and plans for the Pay360 & Specialist Services businesses, aligned to growth priorities and sector targets Working with Head of Marketing to implement campaign positioning, cohesive capability statements and market targets and messaging for each industry sector targeted by Pay360 & Specialist Services Supporting Head of Marketing as the ‘connect’ between the Pay360 & Specialist Services business units and divisional/central marketing Implementing marketing plans against key objectives and targets and work with business to ensure full activation and that lead hands-offs are aligned and agreed with key stakeholders and business development teams – driving funnel volume and velocity Briefing and liaising with Central Marketing Services members and agency resources to ensure activation, ongoing monitoring and refinement of activities to meet objectives Creating and commissioning innovative and multi-channelled marketing initiatives, that support new lead generation, demand generation, brand advocacy and cross-selling opportunities Working with Central Marketing Services Team to ensure that campaign metrics are in place and report back to Head of Marketing on ROI/outcomes Ensuring that campaigns teams share & build knowledge, continually learn from executed campaigns and that all future campaigns are fully optimised Commissioning creative content and industry-based campaign materials as relevant to key target audiences and develop key influencer and comms programmes to support sector eminence Leveraging promotion of CVP solutions within campaigns as appropriate Liaising with key business unit stakeholders (in Pay360 and Specialist Services) to support implementation of industry specific campaigns to ensure engagement in order to execute requirements
What we’re looking for: Agility across diverse marketing principles, channels, methodologies and metrics Understanding of sales and marketing funnels and lead processing triggers Some knowledge of marketing automation, such as CRM tools Capable of managing multiple stakeholders and managing their expectations Excellent project management skills and an ability to juggle priorities and tasks whilst maintaining strong stakeholder relationships Strong verbal and written communicator and collaborator with excellent matrix working skills Positive, energetic and curious
Capita continues on the transformation journey started three years ago, building on the strong foundation to become a much simpler, better business for our people, our customers and the citizens our services support. Capita has recently simplified the divisional operating model into 3 core divisions; Capita Public Service, Capita Experience and Capita Portfolio
We’re making these changes to better serve the needs of our clients and end-customers in growth markets where we know we can win. The reorganisation will help us improve revenue growth and cash generation. It will also help us build a stronger, more sustainable Capita with a bright future where people can develop and grow.
What’s in it for you? A competitive basic salary 23 days’ holiday (rising to 27) with the opportunity to buy extra leave The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks…and plenty more Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform Location, flexible
You’ll get the chance to follow your chosen career path anywhere in Capita. You’ll be joining a network of 55,000 experienced, innovative and dedicated individuals across multiple disciplines and sectors. There are countless opportunities to learn new skills and develop in your career, and we’ll provide the support you need to do just that. Our purpose is to create a better outcome for you.
What we hope you’ll do next:
Choose ‘Apply now’ to fill out our short application, so that we can find out more about you.
To view our Covid-19 and process adjustments information, please visit the Capita Careers site.
We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees. During the application process, you’ll be asked to share your personal characteristics and data with us. This helps us understand our audience so we can make sure we are doing everything we can to attract a diverse range of people and ensure our recruitment processes are fair and inclusive.
, United Kingdom
Time Type: Part time
Contract Type: Permanent