Marketing Specialist, Social (Mothercare) - Boots UK


  • The role will manage the content planning, creation and executional delivery, and performance of Mothercare’s social channels (Facebook and Instagram).

  • The role also includes responsibility to align creative needs of the Mothercare brand instore with key focus on the ten Baby+ shop in shop Mothercare stores, owning the content plan and ensuring POS is updated as required.

  • This new role reports into the integrated media team and the person will work as a member of the squad responsible for the Boots Baby marketing strategy and plan.

Key Responsibilities:

  • Planning and Delivery of campaign plans to effectively reach target audiences in the relevant social channels

  • Accurate and timely delivery of social posts on their channels against brief

  • Providing clear creative briefs to internal and 3rd party production houses

  • Checking and accuracy of all posts on designated channels

  • Legal adherence and sign off with relevant stakeholders

  • Creative development and delivery across designated channels in line with brand guidelines

  • Trading the plan to react to market conditions

  • Cross functional relationship building to ensure consistency and integration in delivery

  • Delivery of creative for integration checks for key meetings

  • PCAs

  • Delivering instore marketing materials to the 10 Baby+ shops to ensure seasonal content is updated

  • Working closely with the Mothercare marketing team and ensuring a positive relationship

Your experience:

  • Customer led marketer that understands audiences and brand consistency

  • Stakeholder management

  • PO Management

  • Creative eye and ability to deliver clear customer communications for all channels as required

  • Understanding of production processes and the impact they have on campaign delivery

A bit about the team:

Fast paced and extremely passionate, our Marketing team drive our success and keep our customers coming back for more, through inspiring and innovative communications. Promoting our latest products, delivering great offers that make our customers feel good and inspiring our colleagues.

Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance and is the UKs leading pharmacy-led health and beauty retailer. With over 2500 stores in the UK our purpose is to help our customers look and feel better than they ever thought possible. You can learn more by visiting

What we can offer you:

  • 25 days annual leave, plus statutory bank holidays & option to buy an additional 5 days annual leave

  • Annual discretionary bonus plan

  • Market leading staff discount scheme including Boots Opticians - frames and contact lenses

  • Competitive company pension scheme

  • Flexible benefits scheme available ranging from private medical insurance, cycle to work scheme and many more

  • Onsite Staff Shop, Opticians, Gym, Costa, Canteen and Dry Cleaning

  • Boots Benevolent Fund - a registered charity that can offer support to eligible current and former colleagues in the UK, as well as their immediate relatives and dependants, at times of financial hardship