Media Performance Analyst

  • Location

    Slough

  • Sector:

    Telecommunications

  • Salary:

    Competitive salary

  • Published:

    3 months ago

  • Expiry date:

    2020-11-10

  • Client:

    #

We are O2, the commercial brand of Telefonica UK Limited, a leading digital communications company owned by Telefonica S.A. We put our 25 million UK customers at the heart of everything we do, so we can use our technology to connect them to the experiences they live for.

And just like our customers, we open up exciting possibilities for our employees too. Great benefits. Generous rewards. High-quality training. Ongoing career development. These are just some of the reasons to join us.

We’re always on the lookout for great talent, and we’re all about inclusivity. We want to be a true reflection of our customers and their communities, to help us make the best decisions. That’s why everybody’s welcome at O2 – it’s time to get everyone in the room.

What do the team do?

Our award-winning Brand & Marcomms team is at the heart of O2’s ambition to go beyond mobile and play a central role in consumers` lives in a connected future. Great brand experience and marketing communications has been central in ensuring the brand continues to enjoy industry-leading consideration with more customers than ever choosing to join and stay with O2.

The Media Performance team sits within Brand & Marcomms and exists to deliver better business results through media innovation and effectiveness, ensuring customer insight and experience is at the heart of everything we do.

A team of digital media and CRM experts, we champion our channels internally and externally, developing long-term strategies, underpinned by robust test and learn roadmaps, and promoting best practices – media and creative – to improve the use and effectiveness of digital media, experiences, insight, and technology.

How will you fit into this?

This is a key role within the Media Performance team. It exists to ensure the team has access to clear, reliable, near real-time digital media and CRM data, providing a centralised view of performance and surfacing actionable insights to aid decision making.

Part insight; part technical, this role will act as a conduit between data, tech, and activation teams both internally and within our agencies. They will ensure robustness in our media data and reporting capabilities, aligning insight throughout the purchase funnel for a holistic view of the drivers of media performance, enabling optimisation decisions to be made with confidence.

Some of the more specific responsibilities:

  • Primary POC within the team for investigation into the performance of digital media and CRM activity

  • Responsible for developing and maintaining a centralised view of in-flight media performance, integrating data from a variety of different sources

  • Deliver analysis for campaigns, always on and ad hoc activity, surfacing key insights and recommendations to stakeholders to improve media effectiveness and efficiencies

  • Collaborate with internal teams including Investment, Online, Data and Insight, to align in-flight media performance with the wider purchase funnel, customer lifecycle and econometrics

  • Work with our Ops team and media agency specialists to ensure robust and reliable media data tracking, developing our reporting capabilities including multi-touch digital attribution to deliver a more holistic view of performance

  • Support the media channel specialists with channel deep dives and the creation of self-serve dashboards for quicker insight

What we need from you:

  • Highly analytical and inquisitive, with a thirst for data and a knack for translating vast volumes into actionable insights

  • Working knowledge of various media buying, tracking, and reporting platforms for analysis, including digital attribution

  • Experience with website analysis, using a variety of analytics tools (Google, Adobe etc.) to understand consumer journeys and make optimisation recommendations

  • Ideally familiar with econometric modelling concepts for media evaluation, though not a requirement

  • Thrive on ownership and accountability, with a proven track record of acting on your own initiative to deliver change

  • Highly collaborative and motivated self-starter, possessing a passion for all things digital

  • Naturally numerate and advanced in Excel – possibly with a background in Maths, Management Science or similar

  • Educated to degree level or equivalent with excellent communication skills, English language, and grammar

Additional Information:

Grade:  PCGU

Salary and benefits:

We’re looking to pay a competitive salary (depending on experience) for this position. We also offer plenty of extras to sweeten the deal, which could include things like bonuses, life assurance cover, health care, holiday entitlement and lots of flexible benefits. We also believe a great work-life balance is important, so we’re open to considering part time and flexible approaches to working. Like to know more? Feel free to raise it.