The primary responsibility for this role is to lead our PR Strategy in the UK and to manage the relationship with our PR Agency in US.
- Develop our UK PR and Blogger strategy for direct clients ensuring that it aligns with wider company objectives.
- Identify ways to promote Original Travel, our specialisations, itineraries, passion and content to consumer PR.
- Propose press trips to key journalists and bloggers, securing high profile coverage in return
- Reactively respond to PR requests
- Proactively identifying trends or generating creative ideas, to turn into engaging press releases
- Seek opportunities to raise our awareness through industry awards, inclusion in comment pieces or developing thought leadership pieces
- Identify new PR opportunities, through analysis and internal relationships, ensuring a regular flow of editorial opportunities are secured
- Work to develop the profile of our press spokespeople to the media by securing speaking, thought leadership and interview opportunities
- Manage the PR budget and securing supplier contributions to maximise coverage from our budget
- Direct relationship with Content Director, CEO and Sales Director
- Marketing Executives who assist with organising press trips, press releases and specialist Dive knowledge
- Marketing team
- Product Managers for our each of our destination regions
- US PR Agency
- UK Travel and Lifestyle Journalists
SKILLS & EXPERIENCE
- 5+ years PR experience in-house or at a PR agency
- Passion for luxury travel
- Strong writing skills
- Excellent communication skills
- Ability to build great relationships with internal and external stakeholders
- Ability to influence and advise wider team
- A self-starter and team player, adept at working collaboratively
WORKING HOURS AND LOCATION
This is a part-time role, which we expect to be 20 hours a week split across three-days, which will primarily be office based – we are flexible on start / finish time’s and working from home occasionally as and when required.
An important part of the role is building and maintaining relationships with journalists, and we will expect the successful candidate to attend lunchtime and evening events (sometimes outside of their agreed hours). Additionally there may be a requirement to visit the US once or twice a year, and to possibly accompany journalists on press trips or attend familiarisation trips.