Senior Content Designer

HMRC is building a modern, digital tax administration and runs the biggest digital operation in Government, providing digital services for 45 million individuals and 4.9 million business customers. We’re one of the country’s largest employers, with around 65,000 people working across the UK. 

The Senior Content Designer role sits within Human Resources and will be part of a newly formed team, making this an exciting time to join us. You will have an opportunity to play a key role in shaping and improving the experience of colleagues to achieve our strategic ambition of making HMRC a ‘Great Place to Work’. 

Through the vision of a 5-year HR process and tech roadmap, we have ambitious plans to transform HR services with simpler processes and intuitive digital systems. This will enable colleagues in HMRC to have a straightforward and effortless experience when managing their working lives

Job description

This is a role rich in opportunity and challenge for people passionate about improving the employee experience in HMRC and how we deliver HR as a digital service. You’ll join the team at a time of considerable transformational change. 

As the team’s Senior Content Designer you will be an expert practitioner and someone who can develop an exceptional content strategy for an organisation-wide system. We are looking for someone who will: 

• Take accountability for content quality and lead the content strategy. 
• Manage fellow content designers by sharing best practice, own knowledge and experience. 
• Make complex language and processes easy to understand. 
• Assure quality and review the work of others. 
• Lead on work across several stakeholder groups with differing objectives. 
• Engage with and contribute to the HMRC’s content community and be able to educate them according to best practice and industry standards. 
• Constructively challenge design decisions that don’t meet user needs.


It will be a fast paced, and exciting environment where you’ll: 
• Use editorial experience of working on digital content to create new engaging material. 
• Know how to create content in a user-centred way and lead a content design strategy. 
• Use analytics data and user research to make content design decisions and present this with confidence. 
• Create, curate, write and edit using a style guide and plain English that is accessible to all. 
• Lead prototyping as a team activity, actively soliciting prototypes and testing with others. Establishing design patterns 
by using various prototyping methods. 
• Align work against user needs and policy objectives. 
• Provide feedback to content owners, occasionally within tight timescales. 
• Build and maintain productive relationships with stakeholders. Manage and mentor team members, providing 
guidance, training and constructive feedback. 
• Work flexibly as part of a team, adapting to changing priorities and workloads. 

Essential criteria: 

• Sound working knowledge of GOV.UK Standards. You will have an in-depth knowledge of GOV.UK standards and evidence of adhering to them. 
• Effective working methods. You will have worked on several content delivery projects and can identify the best processes or delivery methods to use, including measuring and evaluating outcomes. You know how to help the team to decide the best approach enabling them to manage and visualise outcomes. 
• User focus. You know how to collaborate with user researchers and can represent all users internally. You can prioritise and define approaches to understand the user story. You know the best tools and methods to be used. 
• User-centred content design. You can create and iterate content for end-to-end services. You can deliver as an individual, through others and direct the team’s focus. 


• Previous experience of improving the employee experience within an organisation where content design played a crucial role in the project’s success. 
• Knowledge sharing: You will share your knowledge and opinions with people outside your team, for example, through training, workshops or blog content.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Working Together
  • Changing and Improving
  • Seeing the Big Picture

Technical skills

We'll assess you against these technical skills during the selection process:

  • User-centred content design and user focus