About the Sales and Marketing Team
Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure
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The PwC strategy is designed to provide a focus on market issues in order to prioritise growth opportunities and align our resources to deliver against them. Our plan is to obtain transformational growth of our consulting market share and to extend our lead in our core businesses of audit, tax and deals.
About the consulting marketing team
Our consulting marketing business aligned team sits within the firm’s Sales and Marketing function and works closely with the consulting business. Our small senior team supports the development and implementation of the marketing strategy and oversees the delivery of go to market campaigns and projects within consulting, including Strategy&, PwC’s strategy house. Our team delivers insight on key issues of relevance to our clients and markets, in support of the consulting strategy and the firm's growth priorities. We are focussed on driving sustainable and profitable growth as well as defining our brand within selected markets and segments.
About the role
We need a senior strategic marketer to join our consulting marketing team, reporting to the Head of Consulting Marketing and working alongside another senior marketing manager. They will be responsible for overseeing development and delivery of marketing activity across all areas of the consulting line of service, in conjunction with our Centre of Excellence technical marketing specialists. The role will require somebody to be confident with marketing strategy development, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement.
The role will be based in London, although a degree of flexibility in how, when and where we work is available to all employees.
The jobholder will
provide expert advice to key stakeholders on the best approach, content and channel mix and is accountable for ensuring that quality and brand standards are exceeded;
bring the client perspective and deliver the best of PwC to our key audiences through our go to market activity;
ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations;
manage and collaborate effectively with teams of marketing professionals at all grades, who are assigned to deliver campaign elements;
be accountable for, and have oversight of, the campaign budget to ensure all time and costs are directed in the most effective way;
ensure that campaigns and activity are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing;
seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences;
define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI for all activities;
work effectively with other parts of Sales and Marketing - especially Business Development, Client Relationship Programmes and the firm’s Communications teams; and
support the Head of Consulting Marketing to establish a high performing marketing team.
Who we're looking for
The jobholder must possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firms’ commercial and strategic business drivers.
A proven track record of delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.
Excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns.
The candidate must have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data.
Skills & Experience Required
A proven track record in the provision of B2B or B2C multi-channel marketing campaigns.
Strong experience of creating campaign strategies that have delivered commercial value.
A sound business and commercial understanding as well as being risk aware.
Strong influencing and negotiating skills.
Creative and innovative.
Proactive with a positive ‘can do’ approach.
Ability to lead and inspire teams through change and ambiguity.
Strong communication, writing and facilitation skills.
Strong people management and coaching skills.
An eye for emerging trends and a curious mind