Senior Marketing Manager -GH&I 9-12m Maternity Cover

Who we're looking for

PwC is looking for a senior marketing manager to join the Government and Health Industries (G&HI) team. This role will be part of the wider Industries Marketing Team working closely with the Head of Industries Marketing and the G&HI team to deliver marketing campaigns and activity which support the growth of the sector.

Sales and Marketing is a centralised function that covers all aspects of marketing, sales support, client experience, insights and business development. The prime area of focus for the function is to implement the firm’s market strategy and in particular to deliver

  • Commercial impact with purpose

  • Inclusion by default

  • Everyday innovation

  • Telling stories that inspire

The G&HI team is committed to the public sector, helping to shape strategy at the heart of government and improve results on the frontline. This is what inspires and guides our work - we see everyday the real difference the sector has and can make to people's lives.

The role of Senior Marketing Manager is a critical component of the team’s success - through the execution of flagship marketing campaigns that raise our brand profile in industry, nurture new growth opportunities and engage clients through inspiring experiences.

About the role

You will be responsible for designing, delivering and evaluating a commercially focused marketing strategy aligned to the Leader of Industry’s strategy for the sectors.

We are looking for someone with
  • Powerful influencing and communication skills who can build credibility and have a positive impact on senior stakeholders

  • Strong commercial awareness to advise leadership on marketing strategy and tactics

  • A track record of leading campaign strategies that deliver commercial value.

  • Strong analytical ability, and experience of capturing, analysing and developing recommendations based upon complex data sets (e.g. ROI, customer data, media plans).

  • Solid problem solving skills and a passion for creating the best possible experience for our clients, across all stages of the customer journey.

  • Knowledge of the government and public sector although not essential is desirable.

  • Experience of working with the industry would be preferable, but not essential.

  • Excellent communication and project management skills are key.

To deliver against this ambition, the role requires a person who can act with integrity, work collaboratively and reimagine the possible, regardless of budget.

Responsibilities include

Senior stakeholder management

  • Stakeholder management of Leader of Industry with regards to all aspects of marketing.Stakeholder management of Sector Leads with regards to all aspects of marketing.

  • Stakeholder liaison with senior stakeholders in adjacent business areas.

Strategic marketing planning

  • Development of audience insights and marketing plan to support the commercial strategy in G&HI

  • Oversight of marketing budget spend and forecasts across G&HI activities

  • Support to Head of Industries Marketing in capturing best practice that can be shared across the wider team

  • Working closely with other teams in Sales and Marketing to access additional expertise and knowledge to make G&HI activities the best they can possibly be.

  • Consulting with other teams in marketing to ensure that all activity is aligned to the Sales and Marketing strategy

Campaign planning and oversight

  • Development and oversight of campaign strategies which support G&HI’s purpose and commercial focus (e.g. Future of Government campaign)

  • Responsible for overseeing the measurement of all campaign activity - capturing, analysing and developing recommendations based on multiple data sets.

  • Day-to-day management of teams who are assigned to deliver campaigns.

  • Management of the campaign assets and ensuring that quality and risk standards are exceeded rather than just ‘met’.

  • Accountable for, and oversight of, the campaign budget to ensure that all time and costs are directed in the most effective way.

  • Working closely with the sales / account teams to make sure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes


Not the role for you?

Did you know PwC offer flexible contract arrangements as well as contingent work ( ie temporary or day rate contracting)?

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.

Learn more here www.pwc.com/uk/careers/experienced/apply

Diversity

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.

Learn more here www.pwc.com/uk/diversity