Who we're looking for
PwC is looking for a senior marketing manager to join the Government and Health Industries (G&HI) team. This role will be part of the wider Industries Marketing Team working closely with the Head of Industries Marketing and the G&HI team to deliver marketing campaigns and activity which support the growth of the sector.
Sales and Marketing is a centralised function that covers all aspects of marketing, sales support, client experience, insights and business development. The prime area of focus for the function is to implement the firm’s market strategy and in particular to deliver
Commercial impact with purpose
Inclusion by default
Telling stories that inspire
The G&HI team is committed to the public sector, helping to shape strategy at the heart of government and improve results on the frontline. This is what inspires and guides our work - we see everyday the real difference the sector has and can make to people's lives.
The role of Senior Marketing Manager is a critical component of the team’s success - through the execution of flagship marketing campaigns that raise our brand profile in industry, nurture new growth opportunities and engage clients through inspiring experiences.
About the role
You will be responsible for designing, delivering and evaluating a commercially focused marketing strategy aligned to the Leader of Industry’s strategy for the sectors.
We are looking for someone with
Powerful influencing and communication skills who can build credibility and have a positive impact on senior stakeholders
Strong commercial awareness to advise leadership on marketing strategy and tactics
A track record of leading campaign strategies that deliver commercial value.
Strong analytical ability, and experience of capturing, analysing and developing recommendations based upon complex data sets (e.g. ROI, customer data, media plans).
Solid problem solving skills and a passion for creating the best possible experience for our clients, across all stages of the customer journey.
Knowledge of the government and public sector although not essential is desirable.
Experience of working with the industry would be preferable, but not essential.
Excellent communication and project management skills are key.
To deliver against this ambition, the role requires a person who can act with integrity, work collaboratively and reimagine the possible, regardless of budget.
Senior stakeholder management
Stakeholder management of Leader of Industry with regards to all aspects of marketing.Stakeholder management of Sector Leads with regards to all aspects of marketing.
Stakeholder liaison with senior stakeholders in adjacent business areas.
Strategic marketing planning
Development of audience insights and marketing plan to support the commercial strategy in G&HI
Oversight of marketing budget spend and forecasts across G&HI activities
Support to Head of Industries Marketing in capturing best practice that can be shared across the wider team
Working closely with other teams in Sales and Marketing to access additional expertise and knowledge to make G&HI activities the best they can possibly be.
Consulting with other teams in marketing to ensure that all activity is aligned to the Sales and Marketing strategy
Campaign planning and oversight
Development and oversight of campaign strategies which support G&HI’s purpose and commercial focus (e.g. Future of Government campaign)
Responsible for overseeing the measurement of all campaign activity - capturing, analysing and developing recommendations based on multiple data sets.
Day-to-day management of teams who are assigned to deliver campaigns.
Management of the campaign assets and ensuring that quality and risk standards are exceeded rather than just ‘met’.
Accountable for, and oversight of, the campaign budget to ensure that all time and costs are directed in the most effective way.
Working closely with the sales / account teams to make sure we are targeting the right people at the right accounts and that all marketing activity is aligned to potential commercial outcomes