Senior Press Officer

  • Location


  • Sector:

    Financial Services, Insurance

  • Salary:

    Competitive salary

  • Published:

    3 months ago

  • Expiry date:


  • Client:


About the role

An exciting opportunity has become available in the LV= General Insurance team for Senior Press Officer. The Senior Press Officer will be responsible for a wide range of activities from developing and delivering B2B and B2C media plans, building strong relationships with journalists across national, local and trade media, to coordinating responses to media enquiries and supporting the social media strategy for the Corporate Communications team.

The Senior Press Officer will be working in a small but very enthusiastic and proactive team. It is a great opportunity for someone who is already performing a similar role but looking for the next step in the career or simply developing even further in the PR field as we provide a number of training opportunities.

Talk to us about flexible working . . .

When it comes to flexible working, we’ll do our best to accommodate your needs. At LV= General Insurance many of our employees work flexibly in many different ways, from part-time, flexi-time, job shares, an element of working from home or compressed hours. 

We want the best people working at our organisation and we recognise that those people aren’t always available full-time.

So if you need any adjustments, let us know during your interview. If it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

About you

Our team is operating across a few business areas and we are constantly seeking newsworthy stories, so you too will have a natural ‘nose for news’. There is a lot of collaboration and support across the team, though there will be times when you will have to handle additional work and deal with tight deadlines.

There will be plenty of exciting stories and projects for you to get involved in and we want to make every story stand out so we’re seeking a ‘word wizz’ with excellent writing and editing skills as well as knowledge of media evaluation tools.

But the role doesn’t stop here! As you’ll be liaising with the wider business on a daily basis, we would like you to become the true specialist in your field and offer high level, consultative strategic advice across media relations. You will be working with other departments too. From Social Media, Digital, Marketing to Internal Communications, you will be comfortable building successful relationships and establishing your position as an expert when taking part in cross – department projects.

In addition, we are ideally seeking someone with the below experience:

  • Financial services and in media relations management

  • Knowledge of financial services and products as well as media structures and operations.


  1. Responsible for contributing to the creation and delivery of the LV= PR strategy, with the aim of differentiating and protecting the brand by working alongside the Head of Corporate Communications.

  2. Identifying proactive opportunities in the media.

  3. Responding quickly and accurately to breaking or negative stories in order to limit potentially damaging media coverage, providing guidance and support to senior stakeholders within LV=.

  4. Working closely with other departments, including Marketing, Public Affairs, Digital, SEO and Internal Comms to take ownership of and deliver certain projects.

  5. Media training of senior leadership team/spokespeople.

  6. Representing LV= with senior external stakeholders and at external events.

  7. Acting as media spokesperson when required.

  8. Subject matter expert in General Insurance.

Why Work for Us?

Exciting things are happening at LV= General Insurance (GI). Having recently joined forces with Allianz, we’re proud to now be one of the largest personal insurers in the UK. Working with a new energy, we’re shifting gear and transforming our company, industry and beyond. And we’re just getting started.

Driven by pride and passion, we will always do the right thing to inspire trust in our people and our customers. That’s why we’ve made it our mission to become Britain’s best loved insurer, by helping people look after what they love. 

Reward and Benefits

This role is a Band B in the LV= Structure. We want you to love what you do that’s why we’ve put together a benefits package that recognises and rewards a job well done.  

We’ll give you:

  • 26 days' holiday – which increases after two years’ service to 28 days

  • A competitive pension for which LV= will pay twice the amount you pay, up to 14%

  • An annual bonus scheme based on company and personal performance

  • A flexible benefits package (e.g. discounted retail vouchers, great value dental insurance)

  • A generous 25% discount off our general insurance products including home, pet and travel as well as up to 50% discount on your car insurance.

LV= are an equal opportunities employer who value a diverse and inclusive working environment. We do not discriminate and we recognise and embrace that people work in different ways.

We value alternative viewpoints, celebrate individuality and foster a culture where everyone feels respected for their individual contribution and is able to bring their true self to work.

Here at LV= we always love to hear from great people, so don’t forget to follow us on Instagram, Twitter, LinkedIn and become a fan on Facebook.